Celebrating a bank’s purpose-driven community
Bank Australia | Concepts, Production
How to Change the World (in 60 seconds)
Bank Australia is working hard to redefine the banking industry for good. A certified B Corp, the bank is customer-owned, has the most ambitious climate target of any Australian bank, refuses to invest in industries that cause harm, and actively invests in social, climate and environmental solutions.
Good&Proper has worked with Bank Australia on content (written, photo, video) for over seven years. In 2022, the bank engaged us to help celebrate a handful of their most impactful customers in a format that would drive engagement and support their individual causes.
Together, we conceptualised “How to Change the World (in 60 seconds)” – a 60-second documentary series designed to live on social media and interrupt viewers’ feeds with hopeful stories about real Australians making a real difference in the world.
Real people. Real stories.
“Good&Proper are hugely talented and lovely to work with. What’s impressed us the most is their ability to bring our brand to life through amazing content, both visual and written, which they do with such respect and care.”
— Nicole Hunter, Head of Brand, Bank Australia
Let’s talk.
hello@goodandproper.co
36-38 Gipps St
Collingwood
Melbourne