Approach

Venture beyond the headlines and you’ll find a lot of good organisations doing a lot of good work. The kind of work that makes our collective future better.

But not all of those organisations know how, where or when to tell their stories. Good&Proper exists to turn purpose-driven organisations into storytellers so they can grow their reach, connect with their audiences and amplify their impact.

We help our partners tap into their storytelling prowess by working as a plug-in marketing, PR, creative and comms team – one that feels more like an internal department than an external agency.

We don’t much like overcomplicated strategies or 200-page decks. We aim for clarity over complexity, and provide our partners with impactful and creative comms support to help them reach their goals.

Our services

    • Marketing, communications, PR, social and content strategy

    • Purpose-driven strategy development

    • Purpose-driven product and service development

    • Content strategy and production

    • Copywriting

    • Photography

    • Videography

    • Audio

    • Digital paid media

    • Graphic design

    • Distribution, amplification and reporting

    • PR strategy and planning

    • Campaign ideation, events and activations

    • Influencer management

    • Media relations

    • Impact and annual reports

    • Internal and stakeholder comms

    • Ghostwriting and thought leadership

    • Stakeholder management

Let’s talk.

hello@goodandproper.co

36-38 Gipps St
Collingwood
Melbourne