Promoting the Great Forest National Park

PR and comms strategy

Great Forest National Park

For two decades, Sarah Rees and the Great Forest National Park have worked tirelessly to try and establish a new national park in the Central Highlands of Victoria. The goal? To have these ancient habitats protected for the enjoyment of Victorians for generations to come, and to establish a booming new tourism economy for the 80% of Victorians who are in favour of the park.

Great Forest National Park engaged Good&Proper for two PR campaigns supporting their work: one to encourage Victorians to have their say on the establishment of the park, and another to launch their Great Forest National Park guidebook.

Our team helped Great Forest National Park secure over 38 individuals pieces of coverage, including placements in top-tier such as the Today Show, the Herald Sun, ABC Radio, The Saturday Paper and Rolling Stone Australia.

Protecting old trees with new stories

38m stories placed
30m potential reach
100% brand mentions
1x national TV segment
370% outpaced KPIs

Results

“I don’t know who clipped their wings but Good&Proper are our angels. I don’t know where I’d be without them. They’ve given our comms and PR a backbone that it just didn’t have before.”

— Sarah Rees, Director, Great Forest National Park

Let’s talk.

hello@goodandproper.co

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Collingwood
Melbourne